At Iran Expo 2024, hosted at the Tehran International Exhibition Center, Arvid delivered a 56 sqm three-sided open stand for Samira, structured around clarity, openness, and international brand positioning. The three-sided configuration enhanced accessibility and visual permeability, allowing for structured engagement across multiple axes. The architectural language focused on disciplined geometry, environmental graphic integration, and spatial coherence. Executed with precision and high construction standards, the project reflects Arvid’s commitment to translating brand identity into a refined and globally aligned exhibition environment.