For Mammut Khodro at the Automotive Exhibition 2024 in Qaemshahr, Mazandaran, Arvid transformed a 410 sqm three-sided open stand into a cohesive architectural structure where geometry, proportion, and layered lighting articulated brand identity through space. The three active facades functioned as inviting thresholds, while controlled visual axes positioned the vehicles as focal elements within the spatial narrative. Clear zoning between display, interaction, and negotiation areas created a progressive and professional experience for both domestic and international audiences. Meticulous detailing, structural integration, and material precision positioned this project as a refined example of brand-driven exhibition architecture within the automotive sector.