At the Automotive Exhibition 2024 held at the Urmia Exhibition Center, Arvid designed and executed a 1,700 sqm three-sided open stand for Farda Motor, developed through a strong architectural expression of brand power and 360-degree spatial clarity. Architecture served as the primary language of the brand. A distinctive structural geometry, carefully controlled entry perspectives, and a clear spatial hierarchy between vehicle displays, VIP areas, and negotiation zones created a structured and immersive journey for both domestic and international audiences. Layered lighting strategies, bold structural rhythm, and meticulous execution positioned this project as a benchmark in large-scale luxury automotive exhibition architecture.