Arvid executed a 90 sqm two-sided open stand for Farda Motor at the Automotive 2024 exhibition hosted at the Tehran International Exhibition Center, delivering a luxurious and architecturally refined experience. Design priorities included immersive visitor experience, smooth circulation, and effective brand representation, enhancing engagement with domestic and international audiences. Smart lighting, premium materials, and meticulous execution reinforced the brand’s prominence, making this stand a benchmark in automotive exhibition design.