Arvid led the design and execution of the Ettehad Motor stand at Auto Parts 2024 – Isfahan International Exhibition Center. Spanning 193 sqm in a three-sided open layout, the stand was designed to allow natural visitor flow and deliver an engaging product experience. Focus on architectural detailing, targeted lighting, and precise spatial design created a premium and professional environment, conveying the brand identity both visually and functionally. Product presentation and audience engagement offered a unique experience for visitors.