Arvid handled the design and execution of the Ettehad Motor stand at Auto Parts 2024 – Mashhad International Exhibition Center. Spanning 200 sqm in an island layout, the stand was designed to naturally guide visitor flow and enhance direct product interaction. Focus on precise spatial planning, targeted lighting, and meticulous detailing created a premium and professional environment, conveying the brand identity both visually and functionally. Product presentation, audience engagement, and meeting areas ensured a smooth and professional visitor experience.