At Auto Show 2024, held at the Isfahan International Exhibition Center, Arvid delivered the design and execution of a 575 sqm three-sided open stand for Arian, shaped through an analytical interpretation of the brand’s identity within an exhibition architecture framework. Clearly defined circulation axes, intelligent zoning of display and negotiation areas, and controlled spatial perspectives established a structured and professional environment for both domestic and international audiences. Spatial geometry and architectural rhythm reinforced a forward-thinking and distinctive brand image. This project reflects Arvid’s capability in delivering exhibition environments defined by conceptual clarity, precision in execution, and international-level design standards