At Auto Show 2024, held at the Isfahan International Exhibition Center, Arvid delivered the design and execution of a 1,175 sqm island stand for AMICO, shaped around a strategic architectural interpretation of the brand’s industrial identity. Spatial geometry, architectural rhythm, and controlled longitudinal and lateral sightlines were carefully developed to emphasize the scale and strength of the heavy vehicles on display. Precisely defined exhibition, interaction, negotiation, and VIP zones ensured a structured and professional experience for both domestic and international audiences. Through meticulous execution, conceptual coherence, and large-scale coordination, this project stands as a strong example of international-standard exhibition design for the heavy automotive industry.